PROPOSAL

The proposed campaign for Nagnata centers around creating visually striking content that embodies the brand’s commitment to sustainability and inclusivity. This will include styled creator content framed with editorial composition, showcasing Nagnata's luxurious activewear in an engaging narrative format.

Concept image 1

Campaign Direction

Campaign Direction

The proposed campaign for Nagnata centers around creating visually striking content that embodies the brand’s commitment to sustainability and inclusivity. This will include styled creator content framed with editorial composition, showcasing Nagnata's luxurious activewear in an engaging narrative format. The vision aligns with Nagnata’s aesthetic while highlighting the brand’s core values.

Creative Deliverables

The campaign will consist of a single post, specifically a short-form video reel, aimed at captivating viewers in Sydney. This high-quality content will be designed to resonate with Nagnata's target audience, emphasizing both lifestyle and fashion elements, ensuring it aligns with their brand story.

Instagram

Last updated 06 Jun 2026

Followers
40.0k
Accounts engaged
121k
Accounts reached
1.8m
Engaged accounts gender
Male71%
Female29%
Engaged accounts age
0%
0%
0%
0%
0%
0%
13-1718-2425-3435-4445-5455-64
Engaged accounts locations
India26.4%
Australia7.7%
United States6.6%
Germany5.2%
Content reach

Reels

1.7m

Stories

143k

Posts

51.7k
Follower age range
0%
0%
0%
0%
0%
0%
13-1718-2425-3435-4445-5455-64
Follower locations
Australia30.9%
United States16.9%
United Kingdom4.6%
Italy4.2%
Follower gender
Female58%
Not specified25%
Male15%
Engagement rate by followers
1.4%
Engagement rate by reach
5.0%
Typical comments
56
Typical likes
433
Total likes
468k
Typical shares
20.5
Typical saves
23.5
Typical reels views
22.8k
Typical story views
1.3k
Typical story reach
1.1k
Typical story interactions
11

Previous Campaign Performance

Likes
100
Comments
35
Shares
6
Saves
15
Views
9.2k
Accounts reached
9.0k
Avg. watch time
3s
Total watch time
8h 14m

Concept image 1

Partnership Narrative

Usage Rights

The usage rights will be structured as follows: 30 days of exclusivity on paid usage for promotional purposes, with organic usage rights extended to Nagnata beyond this period. This should cover all digital platforms and social media. Whitelisting for sponsored content can be negotiated separately.

Organic Usage Baseline

The usage rights will be structured as follows: 30 days of exclusivity on paid usage for promotional purposes, with organic usage rights extended to Nagnata beyond this period. This should cover all digital platforms and social media. Whitelisting for sponsored content can be negotiated separately.

Past Partnerships

Partnership Options

Short form
Pricing scenario 1 for Nagnata.
$2,500
Long form
Pricing scenario 2 for Nagnata.
$4,000

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