Campaign Direction

The proposed campaign for Nagnata centers around creating visually striking content that embodies the brand’s commitment to sustainability and inclusivity. This will include styled creator content framed with editorial composition, showcasing Nagnata's luxurious activewear in an engaging narrative format. The vision aligns with Nagnata’s aesthetic while highlighting the brand’s core values.

Creative Deliverables

The campaign will consist of a single post, specifically a short-form video reel, aimed at captivating viewers in Sydney. This high-quality content will be designed to resonate with Nagnata's target audience, emphasizing both lifestyle and fashion elements, ensuring it aligns with their brand story.

Usage Rights

The usage rights will be structured as follows: 30 days of exclusivity on paid usage for promotional purposes, with organic usage rights extended to Nagnata beyond this period. This should cover all digital platforms and social media. Whitelisting for sponsored content can be negotiated separately.

Organic Usage Baseline

The usage rights will be structured as follows: 30 days of exclusivity on paid usage for promotional purposes, with organic usage rights extended to Nagnata beyond this period. This should cover all digital platforms and social media. Whitelisting for sponsored content can be negotiated separately.